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World Federation of Advertisers

Acronym: WFA

General Information

Identification Code: 6440918199-49
Website: [object Object]
Entity Form: AISBL
Registration Category: Trade and business associations
Registration Date: 7/15/2008
Last Update: 12/20/2023
EP Accredited Number: 5

Mission & Interests

Goals: The World Federation of Advertisers (WFA) is the global organization representing the common interests of marketers. Through its network of around 60 national advertiser associations on six continents and around 150 of the world’s top brand owners, WFA represents around 90% of global marketing communications spending, almost US$ 700 billion annually. WFA champions responsible and effective marketing communications worldwide.
Interests Represented: Promotes their own interests or the collective interests of their members
Interests:
  • Communication
  • Consumers
  • Culture and media
  • Digital economy and society
  • Economy, finance and the euro
  • Justice and fundamental rights
  • Public health
  • Single market
  • Taxation
  • Trade
  • Youth
Levels of Interest:
  • global

Activities

Main EU Legislative Proposals: Marketing related regulatory developments across all EU institutions. WFA is currently active on: - New Consumer Agenda and Digital Fairness Fitness Check (Unfair Commercial Practices Directive) - European Green Deal and Circular Economy Action Plan (Empowering consumers for the green transition, Green Claims Directive) - European Democracy Action Plan (EU Code of Practice on Disinformation & Transparency and targeting of political advertising) - Audiovisual Media Services Directive (AVMSD) - Digital Services Act (DSA) and Digital Markets Act (DMA) - ePrivacy Regulation (EPR) - General Data Protection Regulation (GDPR) - ePrivacy Regulation - Corporate Sustainability Due Diligence - Sustainable Food System Framework initiative
Communication Activities: Promotion of responsible advertising standards as an effective policy response for regulating marketing activities. Specific work streams include involvement within the European Commission's Community of Practice and engagement on policy issues with EU institutions related to sectoral and cross sectoral issues.
Inter-institutional or Unofficial Groupings: N/A

Head Office

Address: Avenue Louise, 140 - 7th Floor
Post Code: 1050
City: Brussels
Country: BELGIUM
Phone: [object Object]

EU Office

Address: Avenue Louise, 140 - 7th Floor
Post Code: 1050
City: Brussels
Country: BELGIUM
Phone: [object Object]

Financial Data

New Organisation: false
Closed Year: [object Object]
Current Year: [object Object]

Membership Information

Members10 Percent: 0
Members25 Percent: 4
Members50 Percent: 2
Members75 Percent: 0
Members: 6
Members F T E: 2
Info Members: As a global organisation a percentage of all public affairs members' time is devoted to monitoring developments within the EU at MS and EU institution level. The minimum time selected is 25% per individual, though in reality the time devoted to EU institutional work is below this for a number of the individuals cited (ranging from approx. 5% to 30%).

Structure

Structure Type: Structure
Is Member Of: http://www.wfanet.org/en/about-wfa/members
Organisation Members: WFA is a fully engaged member of the European Advertising Standards Alliance (EASA) and the International Chamber of Commerce (ICC).