Which?, the Consumer's Association
Acronym: Which?
General Information
Identification Code: 673306032010-87
Website: http://www.which.co.uk
Entity Form: Charity and a company limited by guarantee
Registration Category: Non-governmental organisations, platforms and networks and similar
Registration Date: 7/10/2018
Last Update: 4/19/2024
Mission & Interests
Goals: Which? is the UK’s consumer champion, here to make life simpler, fairer and safer for everyone. Our research gets to the heart of consumer issues, our advice is impartial, and our rigorous product tests lead to expert recommendations. We’re the independent consumer voice that works with politicians and lawmakers, investigates, holds businesses to account and makes change happen. As an organisation we’re not for profit and all for making consumers more powerful.
We currently focus on consumer rights and protections (including products safety, consumer rights, international trade, aviation, cost of living) personal finance, digital life (including online platforms, data, digital regulation), scams and sustainability.
Interests Represented: Does not represent commercial interests
Interests:
- Agriculture and rural development
- Banking and financial services
- Climate action
- Competition
- Consumers
- Digital economy and society
- Economy, finance and the euro
- Energy
- Environment
- Food safety
- Fraud prevention
- Justice and fundamental rights
- Public health
- Trade
- Transport
Levels of Interest:
- national
Activities
Main EU Legislative Proposals: Which? engages on a broad range of issues of relevance to current and proposed EU legislation and policy including financial services, food safety, telecommunications, digital life, product safety, scams and consumer rights and protections.
Key EU measures likely to be of particular interest to us may vary from time to time, but include the EU / UK Trade and Cooperation Agreement, the Digital Services Act, the Digital Markets Act, the Payment Services Directive and recent proposals for its reform, the Product Safety Regulation, passenger rights legislation including the 2023 Passenger Mobility Package.
Communication Activities: Which? publishes position papers and holds a range of events on priority issue areas.
Inter-institutional or Unofficial Groupings: N/A
Head Office
Address: 2 Marylebone Road
Post Code: NW1 4DF
City: LONDON
Country: UNITED KINGDOM
Phone:
Indic Phone: 44
Phone Number: 77707000
EU Office
Address: 2 Marylebone Road
Post Code: NW1 4DF
City: LONDON
Country: UNITED KINGDOM
Phone:
Indic Phone: 44
Phone Number: 77707000
Financial Data
Closed Year:
Start Date:
End Date:
Funding Sources:
- Other
Other Source Info: The Consumers' Association is the largest independent consumer association in the UK and is funded in line with UK charity law largely through the activities of its wholly owned trading subsidiary, Which? Ltd, which generates income mainly through individual membership subscriptions to its products and services. The only contribution to our funding within the criteria below is Which? Ltd gift aid.
Contributions:
Total Budget: 101000000
Grants:
Current Year:
Grants:
Complementary Information: Which?'s annual reports can be found here: https://www.which.co.uk/about-which/company-info/which-annual-reports
This includes all of our financial data.
The above figures are in Euros based on the relevant exchange rate at the last day of our annual financial period (30/6/23).
The exact figures from our accounts in Pounds Sterling are £12,000,000 for gift aid contribution and £87,420,000 for total income.
Gift Aid is a scheme run by the UK Government in order to provide tax relief to charities. Please see the following website for further information - https://www.gov.uk/donating-to-charity/gift-aid
Membership Information
Members10 Percent: 2
Members: 2
Members F T E: 0.20000000298023224
Info Members: We now mainly focus on UK work only. There may be work on trade deals or policy agreements where the UK join European agreements that interacts with EU Parliament work and would require us to re-engage at a European level.
We have one member of staff who is holder of a pass to the European Parliament, in her capacity as a former Member of the European Parliament.
Structure
Structure Type: Structure
Organisation Members: Which? is a member of the European Consumers' Association (BEUC) and Consumers International (CI). Which? is also active in the Transatlantic Consumer Dialogue (TACD). We conduct some of our product testing through International Consumer Research & Testing (ICRT).
Current Job Opportunities
Consumer Policy Intern
Which?, the Consumer's Association
internBrussels, BelgiumFull-time-time
Posted: 9/23/2025
Research Intern at Which?, the Consumer's Association
Which?, the Consumer's Association
internBrussels, BelgiumFull-time-time
Posted: 9/23/2025