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The LEGO Group

General Information

Identification Code: 236869539281-13
Website: [object Object]
Entity Form: LEGO System A/S
Registration Category: Companies & groups
Registration Date: 9/10/2020
Last Update: 3/11/2024
EP Accredited Number: 4

Mission & Interests

Goals: The LEGO Group is a privately held company based in Billund, Denmark. The name ‘LEGO’ is an abbreviation of the two Danish words “leg godt”, meaning “play well”. The LEGO Group was founded in 1932 by Ole Kirk Kristiansen. The company has passed from father to son and is now owned by Kjeld Kirk Kristiansen, a grandchild of the founder. The LEGO Brand’s mission is to ‘inspire and develop the builders of tomorrow’, with children as our role models. In 2003, the LEGO Group became the first toy company to join the United Nations Global Compact. We strive to play our part in helping build a sustainable future and make a positive impact on society and the planet, which children will inherit. By engaging with our entire value chain, we aim for zero environmental impact while driving positive change for children by helping them develop critical skills to thrive today and in the future through Learning through Play.
Interests Represented: Promotes their own interests or the collective interests of their members
Interests:
  • Borders and security
  • Budget
  • Business and industry
  • Climate action
  • Communication
  • Competition
  • Consumers
  • Culture
  • Culture and media
  • Customs
  • Digital economy and society
  • Economy, finance and the euro
  • Education and training
  • Employment and social affairs
  • Energy
  • Environment
  • External relations
  • Foreign affairs and security policy
  • Humanitarian aid and civil protection
  • International co-operation and development
  • Justice and fundamental rights
  • Public health
  • Research and innovation
  • Single market
  • Sport
  • Taxation
  • Trade
  • Transport
  • Youth
Levels of Interest:
  • sub-national
  • national
  • european
  • global

Activities

Main EU Legislative Proposals: Learning through play policies, such as: Youth & Skills Agenda, Digital Education Action Plan, EU Strategy on the Rights of the Child, Innovative Education // Digital policies, such as: EU Digital Services Act Package (DSA, DMA), Digital Decade, Better Internet for Children Strategy, EU Regulation to tackle CSAM, Digital Rights and Principles,Artificial Intelligence, Data related policies (e.g. GDPR, e-privacy, EU – US DPF, Data Act), AVMSD, Virtual worlds, Consumer protection in a digital environment (e.g. UCPD, Fitness check of Consumer Law on Digital Fairness), VAT in the Digital Age, NIS2 Directive // Environment and Sustainability policies, such as: Ecodesign for Sustainable Products Regulation, Packaging and Packaging Waste Regulation, Green Claims, Empowering the Consumer for the Green Transition, Right to Repair Directive, Biobased Plastics, Deforestation-free Products Regulation, Batteries Regulation, Chemicals (REACH & RoHS), Corporate Sustainable Due Diligence Directive, Corporate Sustainability Reporting Directive , Forced Labour Ban Regulation // Climate and Energy policies, such as: Renewable Energy, Energy Efficiency, Certification of Carbon Removals, Net-Zero Industry Act, Green Taxation, Carbon Border Adjustment Mechanism // Trade, Market Access & Supply Chain policies, such as: EU India Free Trade Agreement, EU-USA Trade & Technology Council, EU Chips Act, Critical Raw Materials Act, Single-Market Emergency Instrument, Union Customs Code, Late Payments Regulation // Product Safety policies, such as: Toy Safety Regulation, General Product Safety Regulation, Product Liability Directive, AI Liability Directive, Radio Equipment Directive (incl. Common Charger), Cyber Resilience Act // IPR & Brand Protection policies, such as: IPR Enforcement (online and offline), Fight against Counterfeiting (incl. Anti-Counterfeiting Toolbox), Designs Directive & Regulation, EUIPO & Trademark policy // Diversity, Equity and Inclusion policies
Communication Activities: - Supporter of Safer Internet Day and Safer Internet Forum: As a regular supporter of designing and shaping a better online environment for children and with children, the LEGO Group continues to expand its “Digital Empowerment Program”designed to help parents and caregivers raise digitally smart families. for more information, visit: www.lego.com/sustainability/children/digital-child-safety - The LEGO Group joined forces with UNICEF to form the Responsible Innovation in Technology for Children (RITEC) project, funded by the LEGO Foundation, to explore how businesses and policymakers can create a digital world that prioritises the well-being of children. The report microsite with download to full report is live on: www.unicef-irc.org/ritec
Inter-institutional or Unofficial Groupings: N/A

Head Office

Address: The LEGO GroupÅstvej 1
Post Code: DK-7190
City: Billund
Country: DENMARK
Phone: [object Object]

EU Office

Address: The LEGO GroupSilversquare Europe
Post Code: 1000
City: Brussels
Country: BELGIUM
Phone: [object Object]

Financial Data

New Organisation: false
Closed Year: [object Object]
Current Year: [object Object]

Membership Information

Members10 Percent: 0
Members25 Percent: 2
Members50 Percent: 1
Members75 Percent: 3
Members: 6
Members F T E: 3.25
Info Members: In addition, several experts are involved with less than 5% of their time: 1 Tax expert 2 Legal experts 1 Competition Law expert 1 Child Rights expert

Structure

Structure Type: Structure
Is Member Of: /
Organisation Members: Toy Industries of Europe (TIE) World Federation of Advertisers (WFA) European Brands Association (AIM) Public Affairs Council (PAC) Danish Industries (DI) Danish Chamber of Commerce Together Against Counterfeiting Alliance (TAC)