The European Interactive Digital Advertising Alliance
Acronym: EDAA
General Information
Identification Code: 268605424648-34
Website: https://www.edaa.eu/
Entity Form: ASBL
Registration Category: Non-governmental organisations, platforms and networks and similar
Registration Date: 11/22/2016
Last Update: 10/26/2023
Mission & Interests
Goals: The purpose and objectives of the EDAA are of a scientific and pedagogical nature, without profit motive. The EDAA brings together European advertising industry associations with a stake in, and that make up the “value chain” for, Online Behavioural Advertising (“OBA”). A full definition of OBA, as interpreted within these articles, can be found in Section 2 (art. 2.3) of the EASA (“European Advertising Standards Alliance”) Best Practice Recommendation on Online Behavioural Advertising, published 13 April 2011. The EDAA’s activities will be specific and limited to areas directly concerning the practice of OBA within Europe. The term 'Europe' covers the member countries of the Council of Europe.
Interests Represented: Does not represent commercial interests
Interests:
- Communication
- Digital economy and society
- Single market
Levels of Interest:
- european
Activities
Main EU Legislative Proposals: EU and national-level developments on privacy, data protection and digital advertising related issues
Communication Activities: Communication projects include an annual activity report, an annual event for the online advertising ecosystem and other ad hoc projects and reports.
Inter-institutional or Unofficial Groupings: N/A
Head Office
Address: 26 Rue des Deux Eglises
Post Code: 1000
City: Brussels
Country: BELGIUM
Phone:
Indic Phone: 32
Phone Number: 22134186
EU Office
Address: 26 Rue des Deux Eglises
Post Code: 1000
City: Brussels
Country: BELGIUM
Phone:
Indic Phone: 32
Phone Number: 22134186
Financial Data
Closed Year:
Start Date:
End Date:
Funding Sources:
- Member's contributions
Contributions:
Total Budget: 761000
Grants:
Current Year:
Grants:
Membership Information
Members: 5
Members F T E: 5
Structure
Structure Type: Structure
Is Member Of: https://www.edaa.eu/who-we-are/our-board/
Organisation Members: https://www.edaa.eu/who-we-are/our-board/
Current Job Opportunities
Advisor - Non-governmental organisations, platforms and networks and similar
The European Interactive Digital Advertising Alliance
mid-levelBrussels, BelgiumFull-time-time
Posted: 9/23/2025
mid-levelBrussels, Francefull-time
Posted: 8/21/2025