The European Interactive Digital Advertising Alliance
Acronym: EDAA
General Information
Identification Code: 268605424648-34
Website: [object Object]
Entity Form: ASBL
Registration Category: Non-governmental organisations, platforms and networks and similar
Registration Date: 11/22/2016
Last Update: 10/26/2023
EP Accredited Number: 0
Mission & Interests
Goals: The purpose and objectives of the EDAA are of a scientific and pedagogical nature, without profit motive. The EDAA brings together European advertising industry associations with a stake in, and that make up the “value chain” for, Online Behavioural Advertising (“OBA”). A full definition of OBA, as interpreted within these articles, can be found in Section 2 (art. 2.3) of the EASA (“European Advertising Standards Alliance”) Best Practice Recommendation on Online Behavioural Advertising, published 13 April 2011. The EDAA’s activities will be specific and limited to areas directly concerning the practice of OBA within Europe. The term 'Europe' covers the member countries of the Council of Europe.
Interests Represented: Does not represent commercial interests
Interests:
- Communication
- Digital economy and society
- Single market
Levels of Interest:
- european
Activities
Main EU Legislative Proposals: EU and national-level developments on privacy, data protection and digital advertising related issues
Communication Activities: Communication projects include an annual activity report, an annual event for the online advertising ecosystem and other ad hoc projects and reports.
Inter-institutional or Unofficial Groupings: N/A
Head Office
Address: 26 Rue des Deux Eglises
Post Code: 1000
City: Brussels
Country: BELGIUM
Phone: [object Object]
EU Office
Address: 26 Rue des Deux Eglises
Post Code: 1000
City: Brussels
Country: BELGIUM
Phone: [object Object]
Financial Data
New Organisation: false
Closed Year: [object Object]
Current Year: [object Object]
Membership Information
Members10 Percent: 0
Members25 Percent: 0
Members50 Percent: 0
Members75 Percent: 0
Members: 5
Members F T E: 5
Structure
Structure Type: Structure
Is Member Of: https://www.edaa.eu/who-we-are/our-board/
Organisation Members: https://www.edaa.eu/who-we-are/our-board/