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Sdružení pro internetový rozvoj

Acronym: SPIR

General Information

Identification Code: 135859024229-13
Website: [object Object]
Entity Form: association
Registration Category: Trade and business associations
Registration Date: 11/1/2016
Last Update: 3/4/2024
EP Accredited Number: 0

Mission & Interests

Goals: SPIR is a professional association active in the field of internet advertising since 2000. It dedicates its activities not only to the field of internet advertising and marketing services, but increasingly affects others non advertising areas such as the legal aspects of internet business communications with government authorities etc. It also provides expert analysis of the development of the internet market in the country. Last but not least, SPIR is a self-regulator of audiovisual and copyrighted content on the internet and guarantees the self-regulatory framework for online behavioral advertising (OBA) in the Czech Republic.
Interests Represented: Promotes their own interests or the collective interests of their members
Interests:
  • Consumers
  • Culture
  • Culture and media
  • Digital economy and society
  • Single market
Levels of Interest:
  • national
  • european

Activities

Main EU Legislative Proposals: Digital Markets Act; Digital Services Act;ePrivacy; GDPR; Audiovisual Media Services Directive; e-Evidence; AI Act; Data Act; Data Governance Act; NIS2; European Media Freedom Act; Codex on Disinformation; Transparency of Political Advertisment; Fair Share; Cookies Pledge
Communication Activities: NetMonitor project: NetMonitor is an extensive research project aimed to gather information on internet audience in the Czech Republic as well as socio-demographic profile of Czech internet visitors. The project sponsor is SPIR. The project organizer is Gemius S.A. AdMonitoring project: AdMonitoring is based on the goal to provide qualitative shift of the internet advertising monitoring boundaries and contribute to the positive perception of the internet as an important part of the media advertising mix. It follows the advertising power of display ads emited on selected Media. The main types of monitored ads include display, flash, text and combined ads. AdAudit project: The project serves for analysis of online banner campaigns. It provides information about the number and sociodemographic profile of the people (unique visitors) who came into contact with a campaign (see, interact or click) and it is thus possible to compare a campaign plan with the real reach in a given target group. AdAudit does not include information about the number of ad impressions but can be a proper supplement. Self-Regulation: Self-regulatory Committee dealt primarily with issues of using of content (text, audio, video records, respectively audiovisual content). Since April 2016, its scope was extended to personal data protection. It develops and recommends standards and standards of conduct, provides a clear interpretation of the legislative restrictions and defines best practices. These recommendations should help the user to avoid a risk of sanctions. Cooperation on IAB AdEx Benchmark project Publications: Výkonnostní marketing (Performance Marketing) brochure (2010) Study "Česká internetová ekonomika" (Czech Internet Economy) (2013, 2016) Zákon o audiovizuálních mediálních službách na vyžádání (Act on AVMS on demand) (2012) Conferences: Annual Internet Advertising Conference, Prague Events: online meeting with Czech and Slovak MEPs related to DSA and DMA Communication: consulting individual MEPs regarding the above mentioned drafts and/or their amendments
Inter-institutional or Unofficial Groupings: N/A

Head Office

Address: Panská 854/2
Post Code: 11000
City: Prague
Country: CZECH REPUBLIC
Phone: [object Object]

EU Office

Address: Panská 854/2
Post Code: 11000
City: Prague
Country: CZECH REPUBLIC
Phone: [object Object]

Financial Data

New Organisation: false
Closed Year: [object Object]
Current Year: [object Object]
Complementary Information: The estimate annual costs cover only the wage of the public affairs manager; there are no other costs to report.

Membership Information

Members10 Percent: 0
Members25 Percent: 0
Members50 Percent: 0
Members75 Percent: 0
Members: 1
Members F T E: 1

Structure

Structure Type: Structure
Is Member Of: see above
Organisation Members: IAB Europe: http://www.iabeurope.eu/membership/member-directory/?country=Czech%20Republic European Cloud Alliance: http://www.europeancloudalliance.com/ Culture-Creative Industry Section of the Chamber of Commerce of the Czech republic https://www.komora.cz/sekce/sekce-kreativniho-prumyslu/