Saekert Consulting
General Information
Identification Code: 296611248089-91
Website: [object Object]
Entity Form: Einzelunternehmer
Registration Category: Self-employed individuals
Registration Date: 11/11/2022
Last Update: 11/1/2023
EP Accredited Number: 0
Mission & Interests
Goals: In an ever more complex competition over attention, we consult public institutions and private actors in using the right approach when communicating with people in their role as citizens, aiming at increasing engagement and interest in political topics. Disinformation and Fake-News have paved their way into the public sphere, leaving their mark and therefore rarely any organisation can afford to neglect that. For my clients I develop suited concepts and support them with monitoring and flagging alarming content. In cooperation with spoods GmbH my clients can reach target groups when their interest is at the highest peak. A match-making algorithm places messages directly in context-related online articles. Targeting which is not in need of cookies or exploiting user data. We advocate for sustainable none-intrusive online advertising. I support my clients with creating the right strategy when targeting their audiences and forming relationships with their communities.
Interests Represented: Advances interests of their clients
Interests:
- Communication
- Culture and media
- Digital economy and society
Levels of Interest:
- sub-national
- national
- european
Activities
Main EU Legislative Proposals: As part of my tasks on behalf of Saekert Consulting and as an external consultant for spoods GmbH – a company focusing on cookie-less advertising and targeted ads, including political advertising – I am carrying out activities, impacting the communication policy around EU institutions communication with citizens such as the upcoming European Elections campaign and other campaigns carried out by the EU institutions. In this context I am organising or participating in meetings, conferences or events, and establishing and carrying out any similar contacts with EU institutions, as well as engaging in and coordinating efforts with networks such as the European Internet Forum and the Brussels Press Club, focusing on subjects such as data privacy and targeted advertising. We have been and will specifically be targeting policies such as the Digital Service Act, Digital Markets Act, General Data Protection Regulation, ePrivacy Directive, eCommerce Directive, Unfair Commercial Practices Directive, Misleading and Comparative Advertising Directive, Consumer Rights Directive, etc. In this context I pursue commissioning and actively engaging in the production of position papers, surveys and other communication or information material, as well as carrying out research.
Communication Activities: none
Inter-institutional or Unofficial Groupings: N/A
Head Office
Address: Alexandrinenstraße 95
Post Code: 10969
City: Berlin
Country: GERMANY
Phone: [object Object]
EU Office
Address: Alexandrinenstraße 95
Post Code: 10969
City: Berlin
Country: GERMANY
Phone: [object Object]
Financial Data
New Organisation: false
Closed Year: [object Object]
Current Year: [object Object]
Complementary Information: As an external consultant I pursue activities for spoods GmbH as described under Heading 9.
Membership Information
Members10 Percent: 0
Members25 Percent: 1
Members50 Percent: 0
Members75 Percent: 0
Members: 1
Members F T E: 0.25
Info Members: none
Structure
Structure Type: Structure
Is Member Of: none
Organisation Members: none