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association of television and radio sales houses

Acronym: egta

General Information

Identification Code: 1977807375-62
Website: [object Object]
Entity Form: AISBL
Registration Category: Trade and business associations
Registration Date: 9/8/2008
Last Update: 4/11/2024
EP Accredited Number: 2

Mission & Interests

Goals: egta is the trade association of over 180 advertising sales houses (either independent from the channel or in-house) which market the advertising space of both private and public Television/Radio stations all over Europe and beyond. In addition to the traditional regulatory, monitoring and advocacy tasks of Brussels-based trade associations, egta is unique insofar as its fields of activities are extremely diverse and include: Training, Research and Databases, Marketing and Sales, Audience Measurement, Interactivity, Digital, Cross media etc. egta is of the opinion that a real network is built through the exchange of knowledge, the sharing of best practice, tools, systems, research findings and through relevant debates among experts. It is thanks to this network of experts that egta can raise decision-makers’ awareness on the realities of the broadcast advertising industry.
Interests Represented: Promotes their own interests or the collective interests of their members
Interests:
  • Banking and financial services
  • Business and industry
  • Competition
  • Consumers
  • Culture
  • Culture and media
  • Digital economy and society
  • Environment
  • Food safety
  • Public health
  • Single market
Levels of Interest:
  • global
  • european
  • national

Activities

Main EU Legislative Proposals: AVMSD, Data Protection Regulation, e-privacy regulation, digital services act, digital markets act, European Media Freedom Act, political advertising, consumer protection, audiovisual policies, media and content, advertising.
Communication Activities: World TV day (every 21st of November) and World Radio Day (every 13th of February).
Inter-institutional or Unofficial Groupings: N/A

Head Office

Address: rue Washington 34boîte 2
Post Code: 1050
City: Brussels
Country: BELGIUM
Phone: [object Object]

EU Office

Address: rue Washington 34boîte 2
Post Code: 1050
City: Brussels
Country: BELGIUM
Phone: [object Object]

Financial Data

New Organisation: false
Closed Year: [object Object]
Current Year: [object Object]

Membership Information

Members10 Percent: 0
Members25 Percent: 4
Members50 Percent: 0
Members75 Percent: 0
Members: 6
Members F T E: 3

Structure

Structure Type: Structure
Is Member Of: egta gathers more than 180 companies across Europe and beyond. A full list of our members is available at the following link: http://www.egta.com/index.php?page=network
Organisation Members: egta is an industry member of the European Advertising Standards Alliance, EASA, which promotes and spreads best practices in advertising self-regulation over Europe. http://www.easa-alliance.org/ egta is also an industry member of AIG Europe. The Advertising Information Group is a European tripartite information, monitoring and analysis body shaped by the common principles and policies of its founding members. https://twitter.com/AdsInfoGroup egta is one of the governing associations of the European Interactive Digital Advertising Alliance (EDAA) http://www.edaa.eu/