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Alliance Digitale

Acronym: AD

General Information

Identification Code: 694212651593-94
Website: [object Object]
Entity Form: Association professionnelle
Registration Category: Trade and business associations
Registration Date: 10/16/2023
EP Accredited Number: 0

Mission & Interests

Goals: Alliance Digitale est la principale association professionnelle des acteurs du marketing digital en France. Elle est issue du rapprochement en 2022 de l'IAB France et de la Mobile Marketing Association France, dont les marques respectives continuent d’exister au sein d’une seule entité. La mission principale d'Alliance Digitale est de structurer le développement de l’industrie du marketing digital et de promouvoir des solutions innovantes, responsables et interopérables en définissant les normes et les bonnes pratiques du secteur. L’association est aussi un interlocuteur privilégié des pouvoirs publics, des médias et des autres organisations professionnelles en matière de régulation du numérique et de promotion d’un Internet ouvert. L'association regroupe la grande majorité des acteurs du marketing digital en France, soit plus de 250 entreprises (Marques, Médias, Agences, Tech).
Interests Represented: Promotes their own interests or the collective interests of their members
Interests:
  • Competition
  • Consumers
  • Culture
  • Culture and media
  • Digital economy and society
  • Justice and fundamental rights
Levels of Interest:
  • european
  • national

Activities

Main EU Legislative Proposals: GDPR related proposals Proposed AI Act Proposed Media Freedom Act General Data Protection Regulation Consumer Acquis and Unfair Commercial Practices Directive Digital fitness checks Cookie Pledge Data Act
Communication Activities: Outreaching to key stakeholders in the different EU institutions Meetings with policy experts Drafting and notes and positions on current legislative/regulatory proposals
Inter-institutional or Unofficial Groupings: N/A

Head Office

Address: 97 boulevard Malesherbes
Post Code: 75008
City: Paris
Country: FRANCE
Phone: [object Object]

EU Office

Address: 97 boulevard Malesherbes
Post Code: 75008
City: Paris
Country: FRANCE
Phone: [object Object]

Financial Data

New Organisation: true
Current Year: [object Object]

Membership Information

Members10 Percent: 0
Members25 Percent: 1
Members50 Percent: 0
Members75 Percent: 0
Members: 1
Members F T E: 0.25
Info Members: One person dealing with both French and European affairs. 75% of his time is on the French market and 25% on the European one.

Structure

Structure Type: Structure
Is Member Of: All our +230 members are here : https://www.iabfrance.com/article/les-membres
Organisation Members: IAB Europe